Box and papers are getting an upgrade. A digital identity built into the product proves authenticity for life and keeps the brand connected through every owner.
Give each serialised product a unique identity, ideally using a GS1 Digital Link-compatible URL.
Hide a secure NFC chip in the lining, case back or packaging, and print a QR code where customers can find it.
Register the first owner and start warranty and aftercare from the same record.
Let owners transfer the record when they sell, so buyers can check authenticity before paying.
Add materials, origin and repair information required for Digital Product Passports as rules come into force.
What to record
Toolkit
Practical checklist
Go deeper: choosing NFC chips, QR vs NFC, Digital Product Passports and the provenance glossary.
Other journeys: Artists & studios, Galleries & auction houses, Collectors & estates, Clubs, athletes & authenticators.
Digital Product Passports introduced per product group by delegated acts; in force 18 July 2024
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Product identifiers expressed as web URLs in QR codes
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Counterfeits at 2.3% of global trade and 4.7% of EU imports (2021 data)
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SmartLinks connects physical objects to a living digital record — one identity per item, readable by QR or NFC, with ownership history, documents and media that travel with it.
Questions
No. Modern phones read QR codes with the camera and NFC tags natively, opening a web page without any app.
The EU Ecodesign for Sustainable Products Regulation entered into force in 2024, and passport requirements are being introduced category by category through delegated acts over the following years. Check the timeline for your product category.
Yes. The same identity can show authenticity, care guidance, offers and compliance data, with different information for the public, the owner and the brand.